Toni & Guy Hitchin

With more than 475 salons across 48 countries, CEO, OBE and co-founder Toni Mascolo and his brother Guy started TONI&GUY back in 1963 with a single salon in Clapham, London.

A celebrated hairdresser himself, Francesco Mascolo had taught all of his sons to cut hair from an early age and despite Toni’s interest in academic studies and a desire to pursue a career in law, his move to London put an end to that dream and Toni began working as his father’s assistant in a busy London salon.

Toni soon realised how much he enjoyed working as a hairdresser and continued to work alongside his father building a large clientele at Viccari’s salon in Cox Street, Mayfair. When this salon was sold, Francesco secured a place at the award-winning renato’s in Dover Street, where guy his younger son joined him to fulfill his apprenticeship.

Following three days of unemployment (the only such period in his lifetime), a young Toni Mascolo grew a moustache to create a more ‘mature’ appearance and became the manager of South London salon, Gerard’s, at just 16. Always keen to better himself, it wasn’t long before Toni moved back to Victoria Street, near Westminster, enjoying a high profile clientele and working gruelling fourteen-hour-long days in an effort to save enough money to buy his mother a house of her own. Meanwhile, Guy moves back to South London where his talent sees him headhunted to join busy Clapham salon, Cecile Moss.