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Blog > A Treatment Worth Blo-ing On

Published 3rd July 2015

Are you a blow-dry addict? Well, you'll be in 'good company' as North America's original blow-dry bar: Blo has recently been added to Pamperpad!

Blo Blow Dry Bar offers luscious locks seven days a week, and its concept reinvents hair care. Since 2007, Blo is the largest blow-dry bar franchise chain in the world. Grazia Magazine reported blow dry bars to have "been picking up speed in UK city centres", and that "Gwenth Paltrow teamed up up with her stylist (and indeed, half of Hollywood’s) David Babaii for the concept, and then paired with Blo, the biggest chain of blow dry bars in North America as ambassadors and investors."

Blo has opened its doors in Covent Garden’s Piazza as a UK franchise. With her knowledge and wealth of experience both in finance and having worked for some of the world’s largest banks, Irina Squire (of Blo London) is excited to share with you her passion for fashion and beauty through Blo.

Don’t just take our word for it though, as beauty influencers in the city in the form of beauty bloggers love it too and this is what they had to say about Blo:

"The great thing about Blo is that the concept is simple. Here is the process: you want a nice hair-do for an event, walk in, choose from one of 7 styles and then let the hair stylist work their magic. There are no cuts or colouring at Blo, just styling. The styles that you can choose from cover just about any style you would want – from beach waves, to an up-do, high ponytail, a fishtail braid, to stick straight to the classic blow out – they haven’t missed a trick." Jamie Rockers, Beauty Rocks

"I love the concept of Blo, especially as someone who often has a long day at work and then goes to events afterwards in the evening. The idea of popping into a salon and them washing and styling your hair so you're all fresh and ready for whatever you have planned is great" Laura Balcombe, LELORE

Be sure to check out Blo’s exclusive offers and check out the summer braid menu - which is an added on FREE service when you purchase any Blo service or package. There's no need for bad hair days ever again... we love it!