Published 30th October 2020
When running a salon, your services, finances and marketing all play a crucial part in supporting your success. However, nothing plays as much of a key role than your salon’s team. To see ongoing growth, you need a team who can all work towards a shared vision together.
Enthusiasm, dedication and energy should be shared amongst them, creating a culture that fosters motivation and a passion for doing the best. When this culture is created, you’ll immediately see the benefit, with staff working more productively, with improved morale and acting as strong advocates for your brand.
So, how can you foster that culture and keep your salon’s team motivated? Read on to explore our top tips.
Communication is key
The most crucial change you can make to improve your culture is to open up your communication. By keeping every member of your team up to date on new developments and plans for the future, they’ll become much more invested in your salon’s journey to success.
On a one-to-one level, communication can also be essential for driving growth. Regular catch-ups with team members can enable you to constructively feedback on their performance, as well as support them in feeding back on how they feel, and what they’d like to see improved.
Through open and honest communication, they’ll feel valued and respected while giving you a much deeper understanding of how your team are feeling and operating.
Celebrate achievements
Celebrating achievements as a team, as well as individual accomplishments, can push your salon team to do their best as they’ll be able to reap more rewards from their efforts.
If you’ve just hit a new record, share it with the team and praise their hard work. If a team member has just received a brilliant review after an appointment, let the team know and encourage a team-wide celebration of their work. Or, if you’ve simply had a good week, keeping your team in the loop will show them that their efforts are paying off.
Share responsibility
Giving your team members responsibility within the business will be the next step to motivating your employees. When they feel trusted and respected, they’ll take more ownership of their work and their role within the business, ensuring they are continually striving to do better.
For instance, if a team member wants to expand on the services they can offer, be supportive and encourage them through the process. Or, if they have an idea to improve the booking process, give them the autonomy to explore new strategies. Giving your team responsibility can make them feel like an integral member of the salon and, better yet, can improve your business in the long run.
Lead, not manage
It’s all very well and good to tell your team the changes you want to see, but if you don’t lead by example, you won’t see any lasting positive changes. Approach things positively, be honest and take the time to understand how your team feel, and you’ll quickly reap the rewards.
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