Published 28th September 2020
If you're not marketing your salon correctly, you will be at risk of failing.
Marketing plays a big part in effectively standing out from the competition and is pivotal in attracting the clients that you need to succeed. So, if you feel like you've hit a dead end with your salon marketing efforts, it's time to take action.
To help you get started, we've compiled our top fool-proof marketing ideas to help you get more clients through your salon's doors.
Manage online salon reviews
Online reviews are essential for making yourself more visible to new customers and in helping create a positive online footprint.
They can also help your salon look trustworthy, credible and be a powerful tool for your advertising or social media campaigns.
Start by encouraging your existing clients to leave your salon review when they next visit you for an appointment. You can then use an online review management software, such as Broadly, to keep track and respond to all of your reviews in one convenient place.
Reviews are also useful for SEO purposes, and Google will be much more likely to list you higher on Google Map recommendations if they have proof you're a high-quality business.
Use Facebook and Google Ads
Google Ads are pay-per-click sponsored results that appear when people search for relevant keywords such as salons within your local area while Facebook Ads target people on the platform who has relevant interests.
In your ad, you can include engaging copy and images that hook your audience, as well as a call to action that can directly link them to your booking forms.
What makes Facebook and Google Ads a useful tool for business owners is that it only targets those explicitly searching for services relevant to you and those who are also ready to buy. The main benefit of this is that it makes it much easier to attract the right customer base and create a simple but effective advertising campaign.
Create an email newsletter
An email newsletter is a fantastic way of letting your customers know they are valued and keeps them up to date with the latest goings-on at your salon.
You can get creative about the content and the overall design of the newsletter. Try including the features that will be of real use to the customer such as the latest product reviews, styling tips and individual appointment reminders that add a natural personal touch.
From solely a marketing perspective, a newsletter also allows you to showcase your salon's expertise, offer exclusive deals or promotions and build trust with your consumer base that will keep them returning to salon time and time again.
An automated email software, such as Mailchimp, can be convenient in creating your unique newsletter and tailoring it specifically to your client's needs.
Offer referral discounts
If customers like your salon, there is a good chance they will want to tell their friends about it. So why not reward them for doing so?
A referral discount can be a beneficial way of boosting your client base while at the same time, satisfying the client you already have. Discounts don't need to be huge but are a wonderful gesture to show clients that you appreciate their recommendation.
Consider printing well-designed cards that customers can hand out to their friends, family and colleagues that has all your contact details on, as well as the information they need to receive the discount.
If you're looking to reach and engage with more customers, join PamperPad today. By listing your salon on our site, you'll be able to reach 100's of new customers in your area who are all looking to enjoy your services.
